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SMALL BUSINESS ONLINE STRATEGY

A complete neon website includes four parts:
  1. Web site: general information
  2. Action content
  3. Email marketing
  4. Networking with other business owners
Let's cover them quickly:

Web site - general info & design

Create a profile:
  1. Enter business name, address and choose a design
  2. Preview the home page (and change design if necessary)
  3. Save neon, and activate it through an email link
  4. Add general info, detailed contacts, Google maps ... to the home page
Action content - detailed offerings & customer actions

Want customers to have more ways to do business with you? Add these to your neon:
  1. Itemized products and services (or menus for restaurants)
  2. Promotions and coupons
  3. Photos and videos
  4. Live site chat (be there for your customers when it counts)
  5. Downloads (your product brochures, articles of value, forms...)
Email marketing - top-of-mind awareness

Customers do forget if you don't remind them. And believe it, they'd love to hear from you too.
  1. Collect their email addresses
  2. They can subscribe themselves on your neon too
  3. Use neon tools to email them regularly. Give them reasons to come back for more!
Networking - customers trust referrals more

Chances are, you already network with other business owners to get referrals. Let's take it online.
  1. Find a business you like, and recommend them (use neon tools)
  2. We'll notify them and ask them to reciprocate
  3. Their nice notes automatically become testimonials on your site (important to customers)
  4. Link to your neon becomes visible on their neons (unless they choose not to display it)
Want ideas more specific to your type of business? See our Marketing Kits.

That's all. Ready to neonize your business?





Make a free website for your resume

neon Marketing Kits

What kind of business do you have? Use the following ideas and examples for your business. Think of it as a "neon marketing kit".


Examples of different neon styles: