neon for Restaurants |
Restaurants make a perfect fit for neons because:
- customers like to eat at familiar places
- amount of daily walk-ins
- tremendous opportunity for repeat and referral business
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 Web site - general info & design |
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Tips:
- Choose a food-related design
- Upload one main photo for the homepage, one of your storefront, dining area, or a specialty dish
- Load more photos, or even a video in the appropriate sections. They help create a friendly, exciting ambience even before customers come in.
- Use Google maps by setting it up in the Directions page
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 Action content - detailed offerings & customer actions |
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Customers usually crave for a specific dish or type of food before they choose where to go. Make sure to:
- List all your dishes one-by-one with a photo. Take the best shots of them.
- Offer regular promotions and coupons (in the Promotions page). Most people enjoy getting the highest value for their money. Birthday specials are very profitable (do the math).
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 Email marketing - top-of-mind awareness |
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Tips:
- Collect email addresses by passing out feedback form, or using fish bowl at the counter for special prizes.
- Use neon to send out regular emails. Talk about a new dish, the chef, and of course, special discounts for special events. Ask them to print out the email when they come in.
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 Networking - customers trust referrals more |
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Chances are, you already network with other business owners to get referrals. Let's take it online.
- Find a business you like, and recommend them (use neon tools)
- We'll notify them and ask them to reciprocate (if they like you of course)
- Their nice notes automatically become testimonials on your site (important to customers)
- Link to your neon becomes visible on their neons (unless they choose to block it)
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Tips:
- Networking with other businesses. (It would help if they have a neon.) When you make recommendations of businesses you like, chances are they will reciprocate and you get the extra exposure on their sites. Also, customers will find your neon more useful, a place to get your personal recommendations for other services.
- Print your neon URL on your business cards, in-store flyers, classified ads, etc. You might wantto get your own domain name (for example: www.yourcompanyname.com) and forward it to the neon URL.
- Expect your customers will forward your promotional emails to their friends. So design your campaign thoughtfully.
- Use the popular community sites to promote your neon(s), such as craigslist, facebook, myspace, forums ...
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