 neon for Professional Services |
Whether you are a licensed professional in medicine, law, financial, real estate or insurance, the majority of your business probably comes from word of mouth.
In these high-trust fields, customers make decisions based on competence and character of the service providers.
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 Web site - general info & design |
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Tips:
- Upload one main photo for the homepage, one of your team, office, or a logo
- Load more photos, or even a video in the appropriate sections, e.g., happy clients, office environment.
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 Action content - detailed offerings & customer actions |
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Selling services is always difficult because customers usually cannot tell the difference between providers until service is performed . Make sure to:
- List all your services one-by-one with as much detail as possible. Only you know the numerous steps you go through for what you do.
- Allow customers or prospects to request for more information or quotes on your service items
- Use Live Site Chat to conduct training, Q&A's on industry changes.
- Upload articles of value, forms, etc. so customers can download them from your neon site
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 Email marketing - top-of-mind awareness |
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Tips:
- Collect email addresses by passing out feedback form, or using a fish bowl at trade shows for special prizes. Give customers a reason to subscribe to your announcements on the neon site.
- Use neon to send out regular emails. Talk about industry news, advanced topics, and of course, special discounts for special events. Ask them to print out the email when they come in.
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 Networking - customers trust referrals more |
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This section is one of the most important ones for service professionals to pay attention to. Chances are, you already network with other business owners to get referrals. Let's take it online.
- Find a business you like, and recommend them (use neon tools)
- We'll notify them and ask them to reciprocate (if they like you of course)
- Their nice notes automatically become testimonials on your site (important to customers)
- Link to your neon becomes visible on their neons (unless they choose to block it)
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Tips:
- Networking with other businesses. (It would help if they have a neon.) When you make recommendations of businesses you like, chances are they will reciprocate and you get the extra exposure on their sites. Also, customers will find your neon more useful, a place to get your personal recommendations for other services.
- Print your neon URL on your business cards, in-store flyers, classified ads, etc. You might want to get your own domain name (for example: www.yourcompanyname.com) and forward it to the neon URL.
- Expect your customers will forward your promotional emails to their friends. So design your campaign thoughtfully.
- Use the popular community sites to promote your neon(s), such as craigslist, facebook, myspace, forums ...
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Ready to neonize your business?
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