neon for Personal Services |
It is one of the most referral-based businesses when it comes to personal services. Health, hair, nail care, clothing alterations, dry cleaning, etc. all benefit from getting the word out, and providing great services. |
 Web site - general info & design |
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Tips:
- Describe in detail the services you provide
- Provide lots of photos in Before and After comparisons if possible. Be certain to obtain permissions to show photos of people's faces.
- Show off your facility, equipment,
- Post your customers' testimonials on the home page. (You will have an opportunity to get other business owners to recommend you in the Networking section below.)
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 Action content - detailed offerings & customer actions |
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Tips:
- List services as separate items with details and photos
- Put a price range for each item (with terms and conditions if you wish)
- Invite them to contact you online or phone to make an appointment
- For common jobs, offer discounts through coupons
- Sell supplies as Products to get customers to visit with you regularly
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 Email marketing - top-of-mind awareness |
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Tips:
- Collect email addresses by passing out feedback form, or simply ask your past customers for their email address so that you can send them tips, updates ...
- Use neon to send out regular emails. Talk about the other services to remind them you can do them all.
- In these emails, don't forget to remind them to send you referrals. One way to do that is to ask them to forward your tips or coupons to their friends and family.
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 Networking - customers trust referrals more |
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Chances are, you already network with other business owners to get referrals. Many of your customers could be business owners and refer their customers to you. Let's take this networking online.
- Find a business you like, and recommend them (use neon tools)
- We'll notify them and ask them to reciprocate
- Their nice notes automatically become testimonials on your site (important to customers)
- Link to your neon becomes visible on their neons (unless they choose to block it)
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Tips:
- Networking with other businesses. (It would help if they have a neon.) When you make recommendations of businesses you like, chances are they will reciprocate and you get the extra exposure on their sites. Also, customers will find your neon more useful, a place to get your personal recommendations for other services.
- Print your neon URL on your business cards, flyers, classified ads, etc. You might want to get your own domain name (for example: www.yourcompanyname.com) and forward it to the neon URL.
- Expect your customers will forward your promotional emails to their friends. So design your campaign thoughtfully.
- Use the popular community sites to promote your neon(s), such as craigslist, facebook, myspace, forums ...
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